For the third time, former CEO of Markíza TV Václav Mika will be part of the World Cup in Jasna in some way. This time, however, he will appear in a different role. Under Chopok, he will serve as the CEO of Slovakia Travel, which is a promotional partner of the World Cup in Jasna.
"The World Cup has tremendous media coverage. We were inspired by countries that use events of this type for branding. We consider it great if our country's branding is at the start; visibility is important. Especially for our markets in the Czech Republic, Germany, Austria, Hungary, and Poland. But also for other countries. We fought for it to succeed, and we believe that this synergy will work," says Mika.
He is pleased that Slovakia has a chance to be at both starts – both giant slalom and special slalom. "We will be able to capture each racer in the colors of Slovakia and tourism. Together with the fact that Petra Vlhová will be our ambassador and our main face, these are big things for us. Moreover, the event in Jasna is the largest media event of its kind for Slovakia. It offers us the mentioned coverage in countries that are important to us. I believe that we will be seen," Mika wishes.
It is worth noting that the coverage of the event is indeed significant. The live broadcast has the potential to reach up to 250 million viewers. "That's why I believe that we will succeed in a project that has never happened before. To promote Slovakia as an attractive tourism destination worldwide," concluded Mika.
